The Logo

This new boat repair company needed a complete brand identity, starting with the logo. The name "Boat Wizard" was chosen, and it was requested that imagery not play off the word "wizard."

The process started with a large group of hand-sketched logo ideas, then transitioned into finalizing it and vectorizing it in Adobe Illustrator, where the stacked version was created to complement the long version, giving the logo more versatility in design applications.

The final version is clean, simple, and works well in many types of pieces, including digital and print.

Business Card

The next thing was to move the logo over to a new business card design.

The stacked version of the logo was used to allow for better balance with the contact information. At this point, fonts were chosen for the rest of the branding.

The fonts chosen are clean, readable, and variable. They contain a wide range of styling options for maximum versatility on future designs.

Yard signs can be a good way to drive business. This yard sign was designed to make reading the contact phone number and business name easy when driving by. The other element of this yard sign is the collection of boat motor brands, giving the viewer quick recognition of some of the brands serviced.

Yard Sign